Porsche has reported a notable increase in the share of electrified vehicles sold in the first quarter of 2025. A total of 71,470 vehicles were delivered to customers globally from January to March, with 38.5 percent classified as electrified. This figure includes 25.9 percent all-electric vehicles and 12.6 percent plug-in hybrids.
Among the various models, the Panamera experienced the highest growth, with a 27 percent increase in deliveries, while the Macan saw a 14 percent rise, predominantly featuring all-electric versions. North America remains the largest market for Porsche, with 20,698 deliveries, marking a 37 percent increase compared to the previous year. However, overall worldwide deliveries fell by eight percent compared to the same period last year, with a balanced sales structure across different regions.
Matthias Becker, a member of the Executive Board for Sales and Marketing at Porsche AG, stated, “The Macan performed very well in the first quarter and, with the all-electric variant, is making a significant contribution to our increased electrification rate.” He emphasized the company’s commitment to maintaining a diverse product strategy that caters to various customer preferences.
In North America, the strong growth can be attributed to previous import-related delays. The Overseas and Emerging Markets also showed positive development, with a six percent increase in deliveries. In contrast, Europe, excluding Germany, saw a ten percent decline, and the home market of Germany experienced a 34 percent drop. The decline in these regions is linked to a strong prior-year performance and regulatory challenges impacting the supply of certain models.
The Macan was the best-selling model in the first quarter, with 23,555 units delivered, of which over 60 percent were all-electric. The Panamera also performed well, with 7,769 deliveries. The iconic 911 sports car saw a 12 percent decline in deliveries, attributed to strong sales of the predecessor model last year. The 718 Boxster and 718 Cayman models faced a 22 percent decrease due to limited availability, and the Taycan’s deliveries remained relatively stable with a slight one percent decline. The Cayenne saw a 28 percent decrease in deliveries.
Looking ahead, Becker noted that Porsche has a robust product lineup and is committed to adapting to customer demands while focusing on a “Value over Volume” strategy. This approach aims to ensure a balance between supply and demand across various sales regions.
