Craig Cole

Craig brings 15 years of automotive journalism experience to the EV Pulse team. A lifelong resident of Michigan, he’s as happy with a wrench or welding gun in hand as he is in front of the camera or behind a keyboard. When not hosting videos or cranking out features and reviews, he’s probably out in the garage working on one of his project cars. To date, he’s fully restored a 1936 Ford V8 sedan and is currently resurrecting another flathead-powered relic, a ’51 Ford Crestliner. Craig is a proud member of the Automotive Press Association (APA) and the Midwest Automotive Media Association (MAMA).
Craig Cole
Design elegance and Korean heritage are closely related cornerstones of Genesis luxury brand

Whether it’s the latest and greatest EV or a traditional sedan, a combustion-powered utility vehicle or a stunning new concept, tasteful styling is a cornerstone of Genesis, the world’s only Korean luxury automotive brand. “We are always challenging ourselves to be more timeless,” said SangYup Lee, the head of Genesis global design, while speaking with […]

by Craig Cole
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2024 Cadillac Lyriq RWD review: Acing basics, missing minutiae

Despite what the company might trumpet in its press releases and marketing materials, GM’s Ultium-based electric vehicles are somewhat hit or miss. The new Chevy Equinox EV is superb, a remarkable achievement of price-conscious design and engineering, but the GMC Hummer SUV and pickup, for instance, are far too bulky and expensive for their own […]

by Craig Cole
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2024 Lexus NX 450h+ Luxury review: A plug-in steppingstone to the all-electric world

The Lexus NX is a small luxury SUV that’s available with a whopping three different powertrains and either front- or all-wheel drive, an embarrassment of choice. A simple gasoline engine is the base offering, but you can also get a hybrid propulsion system and even a plug-in hybrid powertrain if you’re curious about electrification but […]

by Craig Cole
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2025 Hyundai Ioniq 5 N review: The best driving EV ever

The 2025 Hyundai Ioniq 5 N is the most interesting electric vehicle you can buy in the U.S. today and by a cavernous margin. Nothing else on the market comes close to the thrills — and groundbreaking features — this menacing hatchback offers. Something special The South Korean automaker’s first high-performance electric, the Ioniq 5 […]

by Craig Cole
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ZF drivetrain concept boosts EV efficiency by 20% in freezing temperatures

Supplier company ZF is developing an electric vehicle drivetrain that’s lighter, more sustainable and requires no heavy rare-earth materials, plus, this system is significantly more efficient in cold temperatures. The German firm’s EVbeat concept offers numerous — and significant — benefits in a package that’s not radically different from powertrains in production today. Demonstrated in […]

by Craig Cole
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ZF’s Twin Compressor air suspension system can improve EV range

With electric vehicles, efficiency is critical. Whether they’re in the wind tunnel carefully massaging a body panel’s aerodynamics, refining motor designs to minimize internal drag or updating a climate control system to consume less power, engineers fight for every fraction of a percent they can to maximize EV range. But there’s one unlikely vehicle system […]

by Craig Cole
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The Genesis X Gran Racer Vision Gran Turismo is a 1,540-hp concept

Genesis unveiled a radical looking concept car at the Busan International Mobility Show in South Korea on Thursday. The X Gran Racer Vision Gran Turismo is based on the automaker’s X Gran Berlinetta concept and features an advanced hybrid drivetrain that delivers mega power and torque. The X Gran Racer VGT is part of the […]

by Craig Cole
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Refreshed 2026 Genesis Electrified G80 sedan offers more luxury and longer range

The Genesis brand’s first all-electric model is getting a significant update. The refreshed Electrified G80 sedan gains some welcome enhancements, including more passenger comfort and additional range. Initially unveiled in China last April, this stately four-door was also on display at the Busan International Mobility Show in South Korea last week, the first time the […]

by Craig Cole
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2024 Volkswagen ID.4 AWD Pro S review: Earned respect

The Volkswagen ID.4 sucks, or more accurately, it used to. For 2024, the German car company has made some huge changes and impactful refinements to this all-electric SUV that have transformed the ID.4 from an also-ran into what is arguably the most improved EV available in the U.S. today. One upgrade every driver will feel […]

by Craig Cole
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2025 Toyota Crown Signia first drive review: Long live the longroof!

Just like wood-bodied convertibles, Volkswagen diesels and common courtesy, station wagons are all but extinct from America’s roadways. But these eminently practical vehicles might be staging a comeback thanks to the 2025 Toyota Crown Signia. Only available as a hybrid, which this Japanese automaker is famous for building instead of pure EVs, the Signia is […]

by Craig Cole
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